Field notes

Notes from thenew front page.

The rules of getting found changed. Search became answers, websites became data sources, and reputation started feeding the machines. Here’s how to win on the new terms — no jargon, no fluff, just what actually moves revenue.

AI Visibility/Start here

What Is Answer Engine Optimization (AEO)? The 2026 Guide

Search is turning into answers, not links. Here's what answer engine optimization actually is, how it differs from SEO, and why the window to win is open right now.

July 1, 2026·7 min read

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AI Visibility

AEO vs SEO: Why Your Business Needs Both in 2026

SEO gets you ranked. AEO gets you quoted. Chasing one and ignoring the other is how you disappear in 2026 — here's how the two actually work together.

June 24, 20266 min read

AI Visibility

How to Get Your Business Recommended by ChatGPT and AI Search

Google sends you traffic. ChatGPT sends you a decision. Here's the exact playbook to become the business AI names when a buyer asks it who to hire.

June 17, 20267 min read

SEO

Local SEO in 2026: How to Own the Map Pack in Your City

Ninety-three percent of local buyers never scroll past the map pack. Here's the street-by-street system for owning those three spots in your city.

June 10, 20267 min read

Reputation

The Real ROI of Online Reviews (And How to Get More on Autopilot)

Reviews aren't a vanity metric. They're the highest-leverage asset in your marketing, and most businesses leave them rotting on the table. Here's the real math, and the system that fixes it.

June 3, 20266 min read

Web Design

Is Your Website Costing You Customers? 7 Signs It's Time to Rebuild

Most small-business websites are expensive digital business cards that quietly leak customers every day. Here are 7 signs yours needs a rebuild — and what a site engineered to close actually does differently.

May 27, 20267 min read

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